Meet Colleen
Entrepreneur, mother, skincare specialist and advicate for wellness & artistry
Hi, I’m Colleen Foy—an entrepreneur, mother, skincare specialist, and advocate for wellness and artistry. My mission is to empower confidence through transformative self-care, whether it’s a rejuvenating facial, a massage, or a moment of stillness under the stars. To me, self-care is more than pampering; it’s a way to recharge, reset, and show gratitude to the skin that holds us together. From facials to fitness, these rituals are my way of creating space for vitality and connection. I firmly believe that loving ourselves more deeply allows us to share that love abundantly with others.
As the founder of The Werx (formerly Brow Werx), I’ve built a brand that mirrors my passion for natural skincare innovations, artistry, and unparalleled client care. With an esthetics diploma earned in 2002 and countless certifications in advanced techniques like microblading, lip blushing, and photofacials, I stay at the forefront of the medical aesthetics field. My commitment to ethical practices and sustainability drives me to research skincare products with care, ensuring I provide the very best for my clients. This dedication, paired with a “less is more” approach, helps me enhance natural beauty and deliver stunning, customized results.
Juggling the roles of entrepreneur, mother of three, and lifelong learner, I know how chaotic life can feel. That’s why I prioritize self-care—whether it’s a facial, a yoga class, or a Friday night skin ritual. These intentional acts keep me grounded and energized. I thrive in connection, scheduling treatments with trusted practitioners and joining group workouts to stay accountable. This approach ensures I show up for myself first, so I can pour my energy and care into others. Through The Werx, I aim to inspire and empower my clients to embrace their natural beauty and feel radiant from the inside out.
Self-care; a way to say
thanks to our skin for
keeping us held together
Longevity- focusing on the health of our bodies, minds and spirit is the key to ageing with ease
Self-care; a way to say
thanks to our skin for
keeping us held together
Ingredients make
all the difference
"Ageing is a gift— it sure beats the alternative. Let’s reframe anti-ageing language into supporting the health and longevity of the skin we’re in."
At The Werx, I’m passionate about blending beauty with wellness to nurture both the body and mind. Each treatment is designed to deliver results while offering deep relaxation in a safe, uplifting environment. My mission is to empower clients to embrace self-care, foster supportive connections, and leave feeling radiant and inspired to share their light with the world. Through artistry, natural skincare innovations, and exceptional care, I aim to create an experience that enhances not only beauty but also confidence and well-being.
Since earning my esthetics diploma with honors in 2002, I’ve pursued advanced certifications in microblading, nanobrows, lip blushing, laser treatments, and more, ensuring my skills remain on the cutting edge of the ever-evolving medical aesthetics field. My approach is rooted in a “less is more” philosophy, focusing on enhancing natural beauty with subtle, stunning results. By pairing ethical skincare practices with cutting-edge techniques and a gentle touch, I create an experience where every client feels comfortable, valued, and transformed.
